| Quick Info | |
|---|---|
| Real Name | Erika Nardini. |
| News | Left Barstool. |
| Age | 48. |
| Birth Date | November 6, 1975. |
| Birth Place | New Hampshire, America. |
| Lives in | New York, New York, United States. |
| Gender | Female. |
| Nationality | American. |
| Zodiac | Scorpio. |
| Ethnicities | Caucasian. |
| Love Life | |
| Marital Status | Married. |
| Husband | Yvain ‘Swiss’ Badan. |
| Ex-Husband | Brett Nardini. |
| Follow on | |
| https://www.instagram.com/erika/ | |
| Body Measurements | |
| Height | In feet: 5' 7". In centimeters: 170.18 cm. In meters: 1.7 m. |
| Weight | Kg: 63.6. Pounds: 140.2 lbs. |
| Eyes | Brown. |
| Hair | Bronze. |
| Education | |
| College | Colby College. |
| Career | |
| Profession | Business Executive. |
| Work Experience | Board Member - Premier Lacrosse League (March 2022- Present). Chief Executive Officer - Barstool Sports (July 2016 - 2024). Board Member - Torchy's Tacos (June 2021 September 2022). Board Member - WWE (October 2020 - September 2022). Chief Marketing Officer - AOL (January 2013 - January 2015). SVP Sales and Marketing - Demand Media (May 2010 - December 2012). |
| https://www.linkedin.com/in/erikanardini | |
All About Barstool Sports Former CEO Erika Nardini
Erika Nardini (age 48, born November 6, 1975) a well-known American business leader who has left a mark on the sports industry, is in the spotlight after leaving her position at Barstool Sports.
Nardini held the role of CEO at Barstool for an impressive seven years, starting in July 2016. The news of her departure came to light recently, and she officially confirmed it in a short video posted on her Twitter account on January 16, 2024.
The nearly three-minute clip captured her in New York City, en route to the office, where she expressed sentimental sentiments about stepping down while expressing pride in her accomplishments.
In the video, Nardini reflected on Barstool’s substantial growth and major sales, citing these factors as contributing reasons for her departure.
Erika Nardini’s Career
Erika Ayers started her career in the legal department of Fidelity Investments before venturing into the dynamic world of marketing. With significant roles at Demand Media, Yahoo!, and Microsoft, and as Chief Marketing Officer at AOL from 2013 to 2015, Ayers built a reputation as a formidable force in the industry.
Taking the reins as CEO of Barstool Sports in 2016, Ayers led the company’s expansion into multimedia, merchandising, streaming, and pay-per-view programming. The acquisition of the Rough N’ Rowdy amateur boxing league in 2017 was a notable move into pay-per-view.
Under Ayers’ guidance, Barstool Sports’ valuation surged from $15 million to an impressive $100 million in 2018, eventually reaching a staggering $450 million by 2020.
Her impact in sports media continued to shine as she ranked 19th on The Big Lead’s list of “The 75 Most Powerful People in the Sports Media Business” in 2019. Adweek acknowledged Ayers as one of the “Most Powerful Women in Sports” in 2017 and 2020.
Diversifying her influence, Ayers joined WWE’s board of directors in 2020, later resigning in September 2022. Concurrently, she served on the board of directors at Torchy’s Tacos. In an enlightening interview with Digiday, Ayers highlighted Barstool Sports’ phenomenal growth under her leadership, reaching a valuation of $450 million in 2020.
She projected the company’s revenue to exceed $200 million in 2021, doubling the impressive $100 million from the previous year. Ayers’ leadership in 2022 propelled Barstool Sports deeper into live sports and streaming, hosting events like the College Basketball Invitational and the Barstool Sports Arizona Bowl.
The company also entered the NIL marketplace with the launch of TwoYay, connecting college athletes directly to advertisers. Her influence extended beyond Barstool Sports as Ayers joined the board of directors for the Premier Lacrosse League in March 2022.
Vanity Fair showcased her achievements in a September 2023 feature, underscoring her pivotal role in driving Barstool Sports’ success.
However, on January 15, 2024, The New York Post reported Ayers’ departure from Barstool Sports. The following day, in a video on X, she officially announced her resignation as the CEO of Barstool Sports, marking the end of an era for this trailblazing leader.
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Erika Nardini Parents and Education
Erika Nardini was born on November 6, 1975, is 48 years old. She hails from New Hampshire, America, and is the daughter of Richard Wendell Ayers and Mina Ayers. Her parents, both educators, played a pivotal role in shaping her strong work ethic, as she mentioned in an interview.
Growing up amidst the scenic beauty of New Hampshire, Erika completed her high school education in 1993, marking the conclusion of her formative years in her hometown.
Afterward, she transitioned to the next phase of her life by relocating to Maine and enrolling at Colby College. At Colby College, she pursued her academic interests and successfully obtained a Bachelor of Science degree in Sociology and Philosophy.
Erika Nardini Husband and Kids
Erika Nardini is currently married to squash instructor Yvain ‘Swiss’ Badan, has a unique love story that began with her previous marriage to Brett Nardini, with whom she shares two sons.
Sources reveal that Erika made a significant life choice when she decided to part ways with Brett, later finding love with Yvain, who also happened to be married when he started dating the Barstool CEO.
It appears that destiny brought them together, leading both Erika and Yvain to make the bold decision to leave their previous partners and build a life together.
Erika Nardini FAQs
Ques: How old is Erika Nardini?
Ans: Erika is 48.
Ques: Who is Erika Nardini’s husband?
Ans: Yvain ‘Swiss’ Badan.
Ques: What is Erika Nardini’s Net Worth?
Ans: USD 15.68 Million.